Tourism in balance? How do you measure that?

Balance is a much-discussed topic in the tourism domain. But what exactly is balance, and how can you measure it objectively? This question is extremely relevant for parties that act at the destination, such as governments and destination management organisations.

In the report ‘Valuable Tourism’ in 2019 stated that a balanced tourism-recreational policy requires a careful analysis of all the impact of tourism and recreation on the economy, society and living environment. Despite many (international) studies on sub-aspects of balance, an integrated method to make a destination in balance measurable has so far been lacking. This has now been investigated for the first time in the study ‘Valuable tourism is working on balance’.

Read the full article at the Centre of Expertise for Leisure, Leisure, and Hospitality.

Read more online and discover all about the tools and methods you can use to measure a destination in balance. https://ddlpublicaties.nbtc.nl/meten-van-balans/start.

You can also watch the video of the online knowledge session at: https://vimeo.com/nbtc/knowledge session13-12-2022

Through the project page on the CELTH site, you can also download the final report.

Leave a comment

Discover more from BALANCED TOURISM

Subscribe now to keep reading and get access to the full archive.

Continue reading