The key to sustainable tourism lies in addressing the potential for cultural commodification, managing tourist numbers to maintain carrying capacity, and engaging local communities in tourism planning. The article presents Jordan’s agri-tourism initiative as an exemplary model that aligns tourism development with local cultural preservation and economic sustainability. This initiative showcases how tourism can support local communities while providing authentic experiences that respect and maintain the cultural and traditional heritage.
Strategies proposed include managing tourism flow by establishing carrying capacity, engaging local communities in tourism planning, and preserving authenticity. The piece highlights an agri-tourism initiative in Jordan as an example of implementing these strategies, which offers authentic rural experiences while supporting local communities and preventing the commodification of culture.
BALANCED TOURISM 
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