This new project will be built around four main pillars. Firstly, strengthening supply chains to meet rising demand and distribute income fairly to local communities; secondly, developing tourism infrastructure to provide safer, smoother travel experiences; thirdly, leveraging innovation and technology to support digitisation of the sector; and finally, focusing on external risk management.
In addition, TAT has outlined five specific areas of focus in mind for the international tourist segment:
1. Position sustainability as the country’s unique selling point
2. Penetrate new and emerging markets in Europe and the Middle East region and explore other potential segments, such as business travellers and weddings / honeymoon
3. Expand collaboration with global partners
4. Promote overland travel via high-speed train links with China
5. Empower marketing with digital content
Read the full article from June 2022 at Panorama Destination.
BALANCED TOURISM 
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