A 45-minute drive from the perceived glamour of Dubai lies the UAE’s most northernmost emirate, Ras Al Khaimah, where a recent declaration underlines an ambitious campaign to become the regional leader in sustainable tourism by 2025. The Ras Al Khaimah Tourism Development Authority (RAKTDA) announced its commitment to “balanced tourism” to attract more responsible travelers.
What is balanced tourism? “Simply put, it’s time to move beyond just using less plastic to adopt an all-inclusive tourism approach,” says Raki Phillips, CEO at RAKTDA. “This ranges from ensuring new projects such as hotels are developed at an organic pace to building new attractions with sustainability at their core.”
Four pillars underline what Phillips describes as “conscious” tourism growth — cultural conservation, attractions with purpose, community, and sustainability as a driver of growth.
BALANCED TOURISM 
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