According to the New Zealand Ministry of Business, Innovation and Employment (MBIE), tourism is expected to bring a much-needed $15 billion to the economy in 2024, up 40 percent on 2017. Visitor arrivals are tipped to grow 4.8 percent a year from 2023 to reach just over five million in 2024.
Those tourist dollars are important, but so is the way we earn them.
New Zealand’s tourism sector, essential for economic vitality, is challenged to adopt sustainable practices as borders reopen. Significant economic contributions are expected, but concerns arise over environmental impacts from activities like cruising. Experts advocate for integrating Māori values of guardianship and community connections into tourism to ensure eco-friendly, culturally rich experiences. Sustainable tourism is seen as pivotal for New Zealand’s future, with a focus on high-quality, low-impact visitors and local engagement in tourism planning.
Read the full article from November 2023 at University of Auckland.
BALANCED TOURISM 
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